100 Hotels. 100 Days of Music


In celebration of its milestone 100th hotel opening early next year, Starwood’s Aloft Hotels has launched 100 Days of Music: a global music initiative that will feature 100 artist performances at 100 Aloft hotels over the next 100 days.

This worldwide tour will offer intimate, exclusive performances by some of the world’s hottest emerging artists as part of the brand’s popular live music series, Live at Aloft Hotels.

100 Days of Music debuted globally this week with special performance events by Better Than Ezra at Aloft Brooklyn and The Feeling at Aloft London Excel.

“Our ongoing music programming allows our guests to share in our passion for discovering incredible emerging talent,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “That is why in celebration of our 100th hotel, we knew we had to put on a show – but not just any show – one that spans across every single Aloft hotel, connecting guests and locals around the world through the power of music.”