Jan LaPointe has been promoted to vice-president of strategic sales planning for AMResorts, North America.
This newly created position will support AMResort’s growth efforts as the company moves towards its goal to reach 100 resorts by 2020 in nearly 30 destinations. LaPointe will report to Claudio Zboznovits, vice-president of global sales and business development.
LaPointe recently celebrated her 15th anniversary with AMResorts and has more than 30 years of experience in the tourism industry. In her new role, she will develop and execute strategic retail sales plans to leverage the travel professional channel, while leading consortia relationship growth across North America.
She will support management of the daily efforts of the US and Canada sales teams, including working closely with the retail, wholesale and tour operator communities to ensure proper positioning, development and growth of AMResorts’ six brands. In addition, LaPointe will continue to lead the company’s sales and marketing efforts in the Canadian market.