Hard Rock, Seminole & Royal Caribbean unveil partnership
Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, today unveiled a global partnership that will benefit both vacationers and team members of the brands.
Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.
Many benefits to enjoy
The millions of combined members of the brands’ casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club anytime they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.
“Hard Rock International and Seminole Gaming are thrilled to help our valued guests and team members bring their love of entertainment, traveling, dining and gaming to the high seas through this incredible ‘no limits’ partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises,” said Jeff Hook, executive vice-president and chief marketing officer of Seminole Hard Rock Support Services, which supports both Hard Rock International and Seminole Gaming. “Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide or enjoying the cruise lines’ ships sailing around the world, travellers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer.”
Partnership perks
Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invite-only cruise giveaways. Top-tier loyalty members will also receive an annual complimentary cruise on select ships and itineraries.
Club Royale and Blue Chip Club members can make their Hard Rock visits even more memorable with exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos worldwide for premium tier Club Royale and Blue Chip members.
Furthermore, the benefits of the new partnership extend beyond the brands’ casino rewards club members. Global team members of the combined companies, including 20,000+ in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, with a discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations.
