Virgin Voyages makes waves in NYC with Brilliant Lady launch

Virgin Voyages marked a major milestone as its newest ship, Brilliant Lady, made its debut at Pier 90 in New York City; welcoming over 4,000 guests onboard, as the cruise line officially entered the northeast market with a celebration that matched the city’s energy and spirit.

The Hudson River waterfront was transformed into a Virgin-style spectacle, featuring the brand’s legendary Scarlet Night, immersive performances and a showcase of the new food and spaces debuting on Brilliant Lady.

Sir Richard Branson was in attendance alongside celebrities, professional athletes, influencers, video creators, media and loyal Virgin Voyages fans as New Yorkers embraced the opportunity to discover what Virgin Voyages was all about.

One guest from New Jersey said: “This ship feels like a boutique hotel at sea. I’ve cruised before, but nothing compares to this. The design is stunning, the food was incredible – especially the new Spanish restaurant – and you can feel the energy everywhere you go.”

Sir Richard Branson and Nirmal Saverimuttu jump into the pool. 

Another guest, a Brooklyn local, highlighted the convenience of Virgin’s market expansion, observing: “I’ve always wanted to try Virgin Voyages, but the idea of flying to Miami was a hurdle. Having a ship right here in New York makes it so much easier. It feels like Virgin brought the experience to us.”

The launch also introduced a fresh lineup of entertainment, including new productions and interactive performances designed to surprise and delight. Guests moved seamlessly from Champagne bars to outdoor lounges to chic theatre spaces that brought Virgin’s bold, kid-free spirit to life.

Following its New York debut, Brilliant Lady will sail a series of fall itineraries to Canada during peak foliage season before repositioning to Miami and the Caribbean for the winter. Future itineraries will showcase iconic U.S. destinations including Los Angeles and Alaska, further expanding the brand’s reach.

Sean Russo, Sales Manager Canada, Virgin Voyages, was on hand in New York and shared, “After spending the past few days with her in NYC, I can truly say—I’m in love. A huge thank you to all our First Mates (travel advisors) for your feedback and unwavering support over the years. She’s here because of you, your belief in our brand, and your passion for what we do. We couldn’t be prouder of Brilliant Lady, and we can’t wait for her to welcome your Sailors onboard—whether it’s on the East Coast (including Canada), sailing those dreamy longer Caribbean itineraries, or on her awe-inspiring Alaska voyages coming in 2026!”

Photo Credit: Bold Man Media