Big steps, bold moves, incredible impact for G Adventures in 2025

Not to put too fine a point on it, G Adventure 2025 financial year didn’t simply see the business grow, it made history.

Entering its 35th year of changing lives through travel, and doing it with a community that’s stronger, and more united, than ever, the operator reports that it “smashed our sales targets repeatedly,” with 20% overall growth in global sales, ending the year in spectacular fashion with a 40% growth in sales in July.

But, G Adventures makes clear, “it wasn’t just about growing the business, it was about growing forward, as a community.”

A snapshot of G Adventures business boom shows:

• 30% growth in Canadian sales production*
• Incredible end to the year with 40% growth in global sales in July 2025**
• Over 300 new trips launched, taking us to over 1,000 trips – our most ambitious product year in G history!
• Net Promoter Score up to 78 (increased by 2 points)
• Over 20 global awards joined the G trophy cabinet

Go to www.gadventures.com for more on G Adventures in 2025.

*Data based on bookings made between 1 August 2024 and 31 July 2025 with a Canadian origin versus the same time period the previous year. 

*Data based on global bookings made between 1 August 2024 and 31 July 2025 versus the same time period the previous year.