Los Cabos: “Where the Land Ends, Your Story Begins”

The Los Cabos Tourism Board has a message for Canadian travellers: “Where the Land Ends, Your Story Begins.”

That message is part of a new and just-launched campaign in Canada – the destination’s second largest international market — that invites Canadians to explore the unparalleled beauty and diverse experiences of Los Cabos, a destination where the desert, mountains, and sea converge to host a range of travellers and cater to every need, offering opportunities for relaxation, exploration, and inspiration.

The central theme of the campaign is rooted in Los Cabos’ iconic geography – the southern tip of the Baja California Peninsula, where the Pacific Ocean converges with the Sea of Cortez and where an iconic rock formation rises, The Arch.

Targeting Canadians, the tourism board emphasizes the destination’s transformative power where every visitor can curate an itinerary centred around their personal interests and embark on a journey of personal discovery.

The new campaign is supported by a suite of updated assets, including a refreshed website, social media content, branding, and a collection of captivating photos and videos.

These visual assets showcase that Los Cabos is a place where adventure and tranquility exist in perfect harmony. From setting sail alongside migrating whales and unwinding in serene spa sanctuaries to indulging in award-winning cuisine, the destination redefines world-class luxury. Expansive resorts, pristine beaches, championship golf courses, and historic towns blend seamlessly into breathtaking natural landscapes, awakening every sense.

Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, explained that: “The new campaign is an invitation to experience Los Cabos on a deeply personal level. We want to show first-time visitors from Canada that Los Cabos is more than just a beautiful getaway, it’s a place that leaves a lasting mark. Here, dramatic landscapes and elevated experiences come together to spark meaningful moments that travellers carry with them long after they leave.”

Go to www.visitloscabos.travel for more.