Sunwing Vacations, WestJet Vacations integrate trade sales teams

Last week, a team-building workshop was a celebrated the official integration of WestJet Vacations trade sales team members with the existing Sunwing Vacations team under the leadership of Deana Murphy, Vice President Sales & Business Development at Sunwing Vacations Group.

Shannon Cunningham, Director of Sales for WestJet Vacations, Graeme Franklin, Director of Sales for Western Canada, David Wright, Director of Sales for Ontario and Atlantic Canada and Gustavo Moor, Business Development Manager for Quebec now all report to Murphy, with their respective teams continuing to report to each director. Together, the combined team has over 430 years of travel industry experience.

Murphy observed that: “It was wonderful having the whole team from across Canada come together for the first time. Everyone thoroughly enjoyed getting to know each other during the events.”

And Murphy continued: “I’m confident that travel advisors will continue to enjoy working with all of their favourite WestJet Vacations and Sunwing Vacations team members as we continue to differentiate and uniquely promote the two brands.”

The two-day workshop kicked off with a hands-on culinary experience at Chef Upstairs in Vaughan, where teams prepped and cooked a six-course meal together.

This was followed by a full day of strategic planning meetings at the Sunwing head office, concluding with an evening with the Blue Jays at the Rogers Centre.

This integration marks a significant milestone in the WestJet Group’s tour operations strategy, creating a unified sales force that positions the combined entity as Canada’s leading tour operator while preserving the unique strengths of both vacation brands.