Trafalgar names Damien O’Connor as Vice President, River Cruise

Trafalgar has appointed Damien O’Connor as Vice President, River Cruise, a pivotal role that will lead the launch and growth of river cruising with Trafalgar.

As Vice President, River Cruise, O’Connor will lead Trafalgar’s expansion into river cruising with a focus on crafting a distinctive product position anchored in immersive on-board & shore experiences with seamless nautical operations.

He will oversee the development and delivery of a new class of vessels launching from 2028, ensuring they embody Trafalgar’s signature warmth, storytelling and attention to detail.

Under his leadership, the fleet will be defined by innovative design, exceptional guest experience and operational excellence, setting a new standard in contemporary river cruising and reinforcing Trafalgar’s reputation for guided journeys that connect travellers to the heart of each destination.

Commenting on his appointment, O’Connor said: “River cruising presents an incredible opportunity to reimagine how guests experience  Europe; this coupled with Trafalgar’s brand legacy and rich destination expertise, creates a game-changing opportunity for advisors. Advisors can look forward to a product that not only stands out in the market, but also builds repeat business and strengthens client loyalty.”

With more than two decades of cruise leadership experience across operations, new builds, and luxury product development, O’Connor brings unmatched expertise to this new chapter for Trafalgar.

His career spans leadership roles at Carnival Corp, Disney Cruise Line, Celebrity Cruises, Royal Caribbean, and Silversea, where he oversaw hotel and technical operations, managed multiple newbuild projects, and successfully integrated Silversea Cruises into the Royal Caribbean Group.

Melissa DaSilva, Chief Sales Officer and Deputy CEO of TTC Tour Brands, said: “Damien brings the perfect balance of operational excellence and creative vision that aligns beautifully with Trafalgar’s DNA.”

DaSilva continued: “He understands that river cruising isn’t just about ships and schedules, it’s about creating moments that stay with our guests long after they return home. As we chart our course into river cruising, Damien’s leadership will ensure every vessel reflects the Trafalgar spirit with exceptional experiences, genuine connection, and meticulous attention to detail.”

Go to https://www.trafalgar.com/en-ca/river-cruises for more.