Air Canada Vacations unveils its first-ever Groups Excellence Loyalty Program

To mark its 50th anniversary, Air Canada Vacations has launched its first-ever Groups Excellence Loyalty Program – a new initiative designed exclusively to reward travel advisors for their continued partnership and commitment to growing their groups business with Air Canada Vacations.

Erminia Gallina, Director of Sales for Air Canada Vacations, said: “Fifty years is a major milestone, and this program is a thank you to the partners who helped us get here. We look forward to celebrating their success throughout the year ahead.”

The program officially launched on Oct. 20, 2025, and ends on Aug. 31, 2026. It applies to group bookings on vacation packages to Mexico, the Caribbean, Central America and Cartagena as well as Flight & Hotel packages to Canada & the U.S., Flight & Cruise packages, and tour packages to Europe, Asia, Oceania, South America, the Middle East and North Africa.

Travel must take place between Dec. 15, 2025, and Oct. 31, 2026, and all bookings within this window automatically qualify for the offer.

The Groups Excellence Loyalty Program operates on a three-tiered model, Silver, Gold and Excellence, based on the number of group passengers booked during the qualifying period. As travel advisors reach each tier, they unlock a series of exclusive rewards and perks designed to further elevate the groups booking experience.

Learn more about our reward system here.

Program perks include Aeroplan points, travel vouchers, complimentary seat selection, free CareFlex Travel Protection plans and more, as outlined in Air Canada Vacations’ new tier grid.

To ensure seamless tracking and recognition, Air Canada Vacations encourages all travel advisors to include their ACV&Me profile email on every group booking. This ensures that all eligible files are captured and properly attributed to the advisor, helping them reach higher tiers faster and more accurately.

Throughout the qualification period, our Air Canada Vacations Sales Team will continue providing dedicated support to all travel advisors.

This includes training and education sessions, exclusive group promotions, engagement initiatives, and tools that make groups booking easier and more profitable. Air Canada Vacations’ objective is simple: to make it easier than ever for advisors to reach and exceed their target tier, while enjoying the premium rewards that come with it.

Group bookings just got easier and more rewarding. Secure group rates with only 10 full-paying passengers, and book by Jan. 30, 2026, for an extra $500 instant credit* on eligible wedding groups to Mexico, the Caribbean and Central America. Even better, you can reserve up to 50 seats and 25 rooms with no additional deposit.

Air Canada Vacations’ commitment to supporting travel advisors with group bookings goes even further. With the introduction of its Group Care Plan launched on Nov. 10, travel advisors now have even more flexibility. For just $59.00 per person, the Group Care Plan allows advisors to change or cancel bookings up to 45 days before departure (previously, 60 days).