Viking, PGA TOUR unveil new partnership

Viking and the PGA TOUR have announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.

The deal, which currently runs through 2030, will centre around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.

Richard Marnell, Viking’s Executive Vice President of Marketing, said: “We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”

Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships, said: “We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions. A universally recognized leader in the industry, we’re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.”

Go to www.viking.com for more.