Allianz Global Assistance Canada taps into 2026 travel trends
In its ninth annual Vacation Confidence Index Study, Allianz Global Assistance Canada (Allianz) reports that Canadians are feeling increasingly optimistic about travel in 2026.
And it also found that along with growing confidence, Canadians’ destination preferences are shifting, reinforcing the importance of protecting those trips with comprehensive travel insurance.
Seven in 10 Canadians say they are confident they will take a vacation this year – that’s a significant nine-point increase from last year.
This confidence is strongest among families with children (77%) and high-income earners ($100K+, 85%), as well as younger generations, with 71% of Gen Z, Millennials and Gen X planning trips compared to 63% of Boomers.
At the same time, 70% of Canadians believe annual vacations are important for their wellbeing, with even higher importance among parents and younger demographics.
These numbers tell a clear story: vacations are not just a luxury; they are a priority for Canadians in 2026. With travel confidence rising, so does the need to plan responsibly.
Tayjua Squire, Manager, Corporate Communications at Allianz, said that: “Canadians are eager to make travel a reality in 2026, and this confidence underscores the need for proper protection.”
Squire continued: “Whether it’s a family getaway or an international adventure, travel insurance provides peace of mind in an unpredictable world.”
Allianz’s Vacation Confidence Index Study also highlights a notable shift in destination preferences.
Domestic travel remains the top choice at 38%, followed by Mexico and the Caribbean (24%) and Europe (15%).
Travel to the U.S. has dropped eight points from last year, reflecting changing geopolitical and economic considerations.
And with confidence high and destinations evolving, Allianz Global Assistance Canada reminds Canadian travellers that unexpected events, from flight delays to medical emergencies, can disrupt your travel plans. Comprehensive travel insurance offers financial protection and peace of mind, ensuring Canadians can focus on enjoying their vacations without worry.
For more, go to www.allianz-assistance.ca .
