Air Transat Launching Loyalty Program with Desjardins and Visa Canada

Air Transat is launching a new loyalty program designed to reward loyal customers by providing them with accessible and personalized benefits.

Supported by a strategic partnership with Desjardins Group and enabled by Visa, this program will multiply benefits for its customers, offering an enriched experience at every stage of their journey.

The launch is planned for the second half of 2026.

In a statement, the company said that the collaboration is part of a strategy that will offer travellers an innovative loyalty program with exclusive benefits and an enhanced experience. And notes that the alliance brings together two iconic Quebec-based companies, backed by one of the world’s most trusted and secure payment networks.

Xavier Szwengler, Vice President, Marketing and Distribution at Transat, explained that: “This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors.”

Szwengler continued: “This new loyalty program will enrich the Air Transat experience, voted World’s Best Leisure Airline by Skytrax seven times, through a modern, simple, and flexible approach. Alongside Desjardins and Visa, we are taking a new step toward offering even more to our loyal customers at every moment of their travel experience.”

Nathalie Larue, Executive Vice-President, Personal Services and Community Life at Desjardins Group, said: “We are very proud to see this partnership come to fruition. We look forward to unveiling our line of credit cards that will enhance the loyalty experience offered by Air Transat. This initiative reflects our commitment to providing tangible and personalized benefits to our members and clients who travel with Air Transat, in collaboration with Visa.”

And Dan Iwachiw, Vice President and Head of Product at Visa Canada, observed that: “For more than 50 years, Visa Canada has proudly worked alongside Desjardins to deliver value and innovation to their members, and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter.”

Iwachiw added: “Together, we’re introducing a new suite of cards designed to bring more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians. Backed by Visa’s global network, cardholders will enjoy secure, seamless payments wherever life takes them.”

This tripartite union is a sign of confidence and a promising future. More details will be shared in the coming months.

Go to www.airtransat.com for more.