Goway making 2026 special with special event experiences

Goway is set to make 2026 a special year as it leans into consumer demand for special events experiences – offer new packages that combine a Premier League soccer match with a theatrical show in London’s West End.

In recent years, there has been exceptional growth in the special event travel market, with travellers increasingly planning upcoming trips around sporting events, musical performances, and plays and musicals.

Soccer has also grown precipitously in popularity across North America, which, combined with anticipation for the World Cup coming to North America this summer, has created an unprecedented demand for English Premier League matches.

With Goway’s four new London weekend getaways, travellers can experience two of the most exciting sides of English cultural life, first taking in a Premier League soccer match before seeing a musical in London’s West End, such as Back to the Future: The Musical.

The soccer matches featured in Goway’s new packages are:

• Leeds United at Crystal Palace on Saturday, March 14
• Bournemouth at Arsenal on Saturday, April 11
• Leeds United at Tottenham on Saturday, May 9
• Newcastle at Fulham on Sunday, May 24, the final weekend of the EPL season

Marc Sison, VP Europe North & Central at Goway, said: “There are few experiences more quintessential to a London vacation than attending a Premier League match and hitting the West End for a show.”

Sison continued: “Our new packages offer travellers the chance to experience both these attractions on a single trip. Packaged admission offers peace of mind to travellers who want to enjoy these iconic experiences but don’t know the best way to secure such hot-ticket items. With the added convenience of central accommodations and a small group tour to see some of the local sights, these new trips provide an ideal London escape for the weekend.”

For more, go to www.Goway.com .