Agents’ Choice Readership Survey 2026

Strength and Resilience. If there are two words to best describe Canada’s travel industry, then strength and resilience are the two, more than any others, that best describe it. Consider all of the events – events outside the industry’s control – that have upended the natural course of the travel business in this country over the years. The list is long and the impact of each of those events on businesses and individuals in this industry have been felt deeply. That’s why in 2026, the theme of the annual Agents’ Choice Readership Survey is Strength & Resilience. It is a celebration of this industry’s ability to adapt and to bounce back from any and all hardships and recognizes how the businesses and people of this industry always find the strength to both recover and to thrive.

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