Goway GroupsOnly expands leadership team

2025 was a banner year for Goway GroupsOnly and as a result, it’s expanding its leadership team and holding a sweepstakes for travel advisors in February.

Goway GroupsOnly enjoyed a record year in 2025, with 25% growth in sales and 100 groups bookings made in December alone. Goway GroupsOnly continues to capitalize on the industry-wide growth in custom group travel and emerging trends for the year ahead.

These include:

• Longer lead-time for bookings to secure space in popular destinations such as Japan and Italy.
• Last-minute bookings to capitalize on timely deals and availability.
• The growth in women-only group travel, which taps into emerging trends and fosters customer loyalty.

Shirley Rourke, VP Goway GroupsOnly, said: “It’s a dynamic time for custom group travel. People are responding to market forces such as overtourism and affordability by joining like-minded travellers to embark on custom group vacations. Group travel is affordable and provides a lot of convenient perks, such as access to behind-the-scenes experiences, so it’s only growing more appealing in a world where it’s sometimes hard to make travel dreams a reality.”

In expanding its team, Jennifer Murray has been promoted to Director of Groups Sales & Reservations. Murray has played a key role in the division’s record sales over the previous four years. In her new role, she will ensure Goway GroupsOnly is scaled for growth and maintain consistency across all destinations.

Goway GroupsOnly has also hired Ali Rizvi as Groups Sales & Reservation Manager for Asia and the Americas and Patrick Corriveau as Groups Sales & Reservation Manager for Europe.

Said Rourke: “We’re thrilled to grow the GroupsOnly team. The interest in custom group travel shows no signs of slowing down. By promoting Jennifer Murray and bringing Ali Rizvi and Patrick Corriveau onto the team, we’re setting ourselves up for success in the years to come and ensuring we’re equipped to ride this wave of popularity for custom group travel.”

Goway GroupsOnly is also sharing the love this February with a sweepstakes for travel advisors, offering the chance to earn up to $1,000 on their GowayPro Virtual Rewards Card.

Every new group booking made from Feb. 1, 2026 to Feb. 28, 2026 earns a travel advisor five entries into the contest, with the chance to win one of three prizes:

• 1st prize: $1,000
• 2nd prize: $500
• 3rd prize: $250

Three winners from all the correct entries will be randomly selected in early March. See the sweepstakes page on www.GowayPro.com for full details.