TRAVELSAVERS Canada OnlineXpress website program driving leads and business for advisors

TRAVELSAVERS Canada is reporting that agencies using OnlineXpress – the group’s website and marketing program — have experienced a 16% year-over-year lift in business.

OnlineXpress offers travel advisors a polished platform to boost online visibility, client engagement, and lead generation. OnlineXpress offers agencies branded websites, integrated marketing tools, and lead-generation features that enable travellers to explore destinations, view promotions, and submit trip inquiries. Requests are routed to the advisor to keep client relationships within agency control. The platform includes customizable templates, mobile responsiveness, built-in SEO, and call-to-action elements to help advisors promote offers and capture leads.

OnlineXpress provides advisors with a competitive edge using multiple digital touchpoints. Through email newsletters and supplier offers, an agency shares branded promotions that draw travellers to its website — a digital storefront it owns. There, consumers can read more about the trip, understand how the advisor can help, and submit an inquiry for planning assistance.

The platform’s email component sends supplier and advisor content to an agency’s client list, with no limit on the number of contacts. Consumers receive relevant travel inspiration and offers with the agency’s branding, creating scalable marketing without increasing advisor workload.

Through the combination of websites and promotion, OnlineXpress helps agencies extend their community influence in local markets.

Christine Vincent, Senior Director of Online Strategies and Consumer Engagement, said that: “OnlineXpress is highly effective at converting traveller demand into bookings. It offers automated, always-on marketing that allows advisors to focus their energy on other areas of brand building and client service.”

With 35% of travellers discovering new destinations on Instagram and 70 per cent using search engines for trip planning, the platform equips advisors to meet consumers where they are already researching and engaging, turning digital discovery into real conversations and real business.

TRAVELSAVERS Canada’s top-producing agencies are increasingly investing in OnlineXpress to bolster consumer marketing and online visibility. The platform has grown sign-ups by nine per cent year over year.

Said Vincent: “Two-thirds of Canadian OnlineXpress users fall into the Elite and Star categories, our highest-producing, most engaged agencies. Their adoption of OnlineXpress is a strong indicator of the platform’s effectiveness and business value.”

In response to advisor demand, the platform has expanded significantly since its 2015 launch. OnlineXpress now offers several website layout options and built-in tools to support ongoing marketing.

In the past year, the program has expanded to provide custom-designed websites for agencies, producing professional digital storefronts at a fraction of traditional development costs.

A dedicated team provides a support desk for OnlineXpress onboarding, page creation, website updates, troubleshooting, webmaster maintenance and digital consultations. This hands-on care helps advisors optimize consumer-friendly online brand experiences, reinforcing TRAVELSAVERS’ commitment to pairing technology with expert guidance.

To expand support for OnlineXpress agencies, TRAVELSAVERS has appointed Kendra Smallcanyon as Website and Agent Support Coordinator.

In this newly created role, Smallcanyon assists advisors in strengthening their online presence and provides support across the platform. She helps agencies champion the advantage of travel professionals in creating consumer trips.