G Adventures marks the first ‘Jane Goodall Day’

Dr. Jane Goodall DBE would have celebrated her 92nd birthday on April 3, 2026. Now officially recognized as ‘Jane Goodall Day,’ G Adventures pays tribute to the late Dr. Goodall and marks its commitment to continuing her legacy and work with a renewed ten-year-partnership with the Jane Goodall Institute of Canada.

The partnership, personally endorsed by Dr. Goodall before her passing, will see the continuation of Jane’s extraordinary work in conservation, community-led initiatives, and wildlife protection around the world.

As part of the renewed partnership, the Jane Goodall Collection of trips with G Adventures will continue to offer travellers immersive, wildlife-focused experiences across the globe.

The collection features 19 trips in 16 destinations, including Borneo, the Galapagos Islands, Uganda, Botswana, Costa Rica, and Antarctica. Each itinerary carries a legacy endorsement from Dr. Goodall and, like all G Adventures tours, upholds the company’s Animal Welfare Policy, ensuring travellers can experience the natural world responsibly while respecting the species that call it home.

Bella Lam, Chief Executive Officer of the Jane Goodall Institute of Canada, said: “We are thrilled to be extending our historic and impactful partnership with G Adventures. Together, we are making a positive and lasting difference for animals, people, and the environment, as we continue to carry Dr. Jane’s legacy forward.”

A portion of every booking supports the Jane Goodall Institute of Canada, helping to fund conservation efforts and community programs that protect wildlife and improve livelihoods.

G Adventures founder, Bruce Poon Tip said: “Jane was a huge inspiration to me personally, a great friend and a Global Ambassador for G Adventures. Our conversations over the years provided me with many lessons, some of which I am sharing with our travellers today in memory of Jane. Our last in-person meeting, just a few weeks before she passed, showed Jane continuing to champion and advocate for the change we need to see in the world.”

He continued: “Our new 10-year commitment to the Jane Goodall Institute of Canada is one very close to my heart and I’m proud to continue supporting the great work that Jane dedicated her life to.”

Through their friendship and collaboration, Poon Tip highlights three enduring lessons from Dr. Goodall that continue to guide both him and the company:

We all have a choice in the impact we make

“Jane often reminded us that every single day, we choose the kind of difference we make in the world. Today, on her birthday, I call on our global community of travellers to think about what that action looks like when they travel and how they can leave a positive mark on the places and people they encounter.”

Understanding creates compassion — and action

“Jane believed that when people see the world with their own eyes, they begin to care. Travel has the power to build empathy and inspire people to protect what they might otherwise never understand.”

Hope is a powerful force for change

“Despite the challenges facing our planet, Jane never lost hope. She believed in the resilience of nature and the ability of individuals, especially young people, to create meaningful change.”

The Jane Goodall Collection of trips includes:

Falklands, South Georgia & Antarctica

Explore the remote Falkland Islands, wildlife-rich South Georgia, and the icy wilderness of Antarctica on this 22-day expedition. Encounter penguins, seals, whales, and historic sites like Shackleton’s grave while learning about conservation from expert guides

Southern Africa Family Journey: In Search of the Big Five 

This 11-day family adventure takes you from Cape Town to Kruger National Park in search of Africa’s iconic Big Five. Along the way, enjoy scenic coastlines, charming wildlife encounters, and the breathtaking Victoria Falls.

Galápagos Express Adventure: Wilderness & Wildlife

Island-hop across the Galapagos on this 7-day adventure, snorkeling with sea lions, hiking volcanic landscapes, and observing giant tortoises. Discover one of the world’s most extraordinary ecosystems with the guidance of expert Naturalist Guides.

Uganda to Rwanda: Gorilla Treks & Safari Drives

Track chimpanzees in Uganda’s rainforests, trek gorillas in Bwindi, and enjoy safari drives spotting elephants and hippos. Conclude in Kigali with a meaningful visit to the genocide museum, combining wildlife and cultural discovery.

Go to www.gadventures.com for more.

In the photo

Dr. Jane Goodall and G Adventures founder, Bruce Poon Tip