Arabian Travel Market now set for Sept. 14 to Sept. 17 at Dubai World Trade Centre

RX has announced that Arabian Travel Market (ATM) 2026 will now take place from Sept. 14 to Sept. 17, 2026 at Dubai World Trade Centre (DWTC).

The announcement by RX comes following extensive consultation with exhibitors and industry stakeholders and reflects ATM’s commitment to listening to the needs of the global tourism industry.

Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “We have been listening and working closely with our exhibitors, partners and stakeholders from across the global travel industry, and the decision to move Arabian Travel Market 2026 to Sept. 14 to Sept. 17 reflects that ongoing dialogue and collaboration.”

Curtis continued: “Our priority is always to ensure that ATM delivers the strongest possible platform for business, networking and partnership opportunities for the international travel community. Following industry feedback, we are pleased that these new dates will allow exhibitors, buyers and visitors from around the world to maximize their participation and engagement at the event.”

And Curtis added “We would like to thank our strategic partners, including Dubai World Trade Centre, the Dubai Department of Economy and Tourism, IHG and Al Rais Travel, for their continued collaboration and support in making these revised dates possible. Together, we remain committed to delivering a world-class event that supports the continued growth and evolution of the global travel and tourism industry.”

Now in its 33rd edition, Arabian Travel Market serves as a key global platform connecting destinations, travel suppliers, hospitality brands, airlines, technology providers and industry professionals from across the travel ecosystem.

ATM 2026 will continue to be held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.” ATM2026 will explore the trends, technologies and innovations shaping the future of global travel.

The event will spotlight ATM Travel Tech, the dedicated co-located show focused on the rapidly evolving travel technology sector, alongside the Tech & Innovation Zone, an immersive hub showcasing the latest developments in AI, immersive experiences, smart mobility, fintech, robotics and sustainable travel solutions.

The extensive ATM conference program, which includes the Global Stage, Future Stage, located within the Tech & Innovation Zone, and Experience Hub, will bring together key tourism leaders and experts to examine the evolving challenges and opportunities shaping international tourism, with dedicated sessions exploring destination resilience, traveller experience, aviation innovation, digital transformation and sustainable long-term growth strategies.

It will also include leading global research organizations, strategists and technology specialists to deliver data-driven insight into the future of travel. Confirmed contributors on the Global Stage include Tourism Economics, an Oxford Economics company, delivering the session “ATM Annual Trends Report: Middle East Momentum & Market Shifts.”

Go to https://www.wtm.com/atm/en-gb.html for more.