KORE launches profile tool to identify Canada’s next generation of travel advisors

As demand for travel advisors continues to climb across Canada, the KORE education program is introducing a profile tool to help prospects evaluate whether they are well-matched to the realities of the field.

The interactive online assessment, “Do You Have What It Takes to Be a Million-Dollar Travel Advisor?” presents scenarios drawn from real-world challenges – ranging from flight disruptions and technology snafus to last-minute hotel complications.

Participants select how they would respond to the situations. At the end of the 10 questions, the profiler reveals the person’s aptitude for an advisor career.

Diana Hnatov, Director of Sales and Services for KORE, said: “The sky’s the limit for travel advisors today. There’s so much opportunity to create a satisfying, successful career – for those candidates with the right strengths. This tool gives aspiring advisors a better sense of whether the profession aligns with their instincts and skills.”

The profiler launch comes at a pivotal moment for the travel industry. According to LinkedIn’s Jobs on the Rise 2026 report, travel advisors are among the fastest-growing careers in North America, reflecting sustained momentum over the past three years.

As travellers increasingly seek personalized, experience-driven itineraries, demand for expert planning and trusted advisor support continues to rise. Agencies are expanding hiring efforts to keep pace, while the industry also faces a generational shift: the average travel advisor is now 50 years old, according to Zippia, underscoring the need to attract younger talent into the profession.

Said Hnatov: “KORE’s mission is to recruit and train the next generation of advisors. This assessment will spark the interest of prospects and set expectations about what it takes to be a success in this career.”

The Million-Dollar Advisor profiler joins a suite of features on KORE’s recently enhanced training platform to give learners more control over their experience and to make professional development more compelling and accessible.

The updated program now offers mobile access for flexible learning anywhere and anytime, as well as multimedia content to bring courses alive with narration, subtitles, video and audio tools. KORE’s interactive curriculum makes learning more fun and engaging, with quizzes, personalized skill tracking and digital badges recognizing learner progress.

Go to https://www.koretraveleducation.ca/profile-tool/ for more.