Sudbury couple named 10-millionth visitor to Titanic Belfast in Northern Ireland

A Northern Ontario couple visiting the Island of Ireland for their 10th anniversary, ended up celebrating another milestone in Belfast this past May. Brianna Hubbert was welcomed as the 10 millionth visitor to Titanic Belfast, a world-leading visitor attraction telling the story of the RMS Titanic on the site of the former Harland & Wolff shipyard in the city’s Titanic Quarter where the RMS Titanic was built. Alongside her husband Matt, the couple were given the VIP welcome by the Titanic Belfast team, given a tour of the facility and a Lifetime Ticket to the attraction.

The pair, who have each been captivated by the Titanic story since childhood, chose to visit Titanic Belfast on the recommendation of others.

Sandra Moffatt, Country Director for Canada at Tourism Ireland, said that: “Canada is now the third-largest source market for visitors to Northern Ireland and hearing that Brianna and Matt visited Titanic Belfast on a recommendation is a testament to the dedication and expertise of those travel advisors selling the island the Ireland to Canadians.”

And Moffatt added: “With the deep Ireland-Canada connection to the Titanic, we are thrilled that the 10 millionth visitor was a Canadian and cannot wait to see the couple make the most out of their Lifetime Ticket.”

Judith Owens, CEO of Titanic Belfast, observed that: “Not only are we celebrating our 10 millionth visitor, but we are also recognizing how far we have come in establishing Titanic Belfast as a globally recognized, must-see attraction.”

Owens continued: “In 2025, there was an 80 per cent increase in Canadians coming to Titanic Belfast, with 64 per cent planning their trip to Titanic Belfast before travelling from Canada. It shows the remarkable interest in the Titanic story and highlights that strong connection and history between Ireland and Canada.”

Titanic Belfast opened on March 31, 2012, to mark the centenary of RMS Titanic. A signature tourism project, which came out of the Good Friday Agreement, Titanic Belfast has played a key role in the resurgence of tourism not only for Belfast and Northern Ireland but to the island of Ireland as a whole. To date, it has welcomed visitors from 145 countries worldwide.

The Titanic sank 114 years ago off the coast of Canada. Her story started in Belfast where the ship was built. Her resolution was in Halifax, where many of the victims were buried at Fairview Lawn Cemetery.

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Seen here, from l to r in front, are Eimear Callaghan of Tourism Northern Ireland, Brianna and Matt (10M Visitors), Kerrie Sweeny of Maritime Belfast Trust, Judith Owens of Titanic Belfast.