St. Kitts launches 2026 St. Kitts Your Way travel trade initiative

The St. Kitts Tourism Authority (SKTA) has launched the 2026 SKY Program — St. Kitts Your Way — a comprehensive travel trade initiative designed to reward and empower the travel professionals who champion St. Kitts.

Running from June 1 through Dec. 15, 2026, the SKY Program offers travel agents across Canada, the United States, the Caribbean, and the United Kingdom exclusive access to preferred rates at ten participating properties, alongside a suite of agent benefits designed to deepen destination knowledge and confidence.

The program is the SKTA’s most robust trade-facing initiative to date, reflecting the authority’s ongoing commitment to building meaningful, long-term partnerships with travel advisors worldwide.

The SKY Program – which stands for St. Kitts Your Way — is built on a simple premise: travel agents who invest in selling St. Kitts deserve to be rewarded for it. Through the program, qualifying agents gain access to exclusive rates at ten of the island’s most distinctive properties, from intimate boutique resorts to world-class luxury hotels, as well as a range of on-island perks available upon arrival.

Features include:

• Preferred Rates — Exclusive travel agent rates at ten participating properties across St. Kitts, valid for the duration of the program.
• Site Inspections — Complimentary site inspections of participating properties, enabling agents to sell St. Kitts with firsthand confidence.
• Island Tours & Excursions — Complimentary island tours and excursions for qualifying agents, showcasing the breadth of St. Kitts’ natural beauty, history, and culture.
• Value Card on Arrival — A St. Kitts Value Card offering exclusive discounts across tours, restaurants, and island experiences.

Program Benefits

The SKY Program features 10 participating properties spanning a range of categories, locations, and price points — ensuring agents have options for every type of client.

How to Participate

Participation in the SKY Program is open to all qualified travel professionals across the four supported markets.

Step 1 — Complete Your Certification

Agents are encouraged to complete the St. Kitts Destination Specialist Program before participating, as destination knowledge provides a distinct advantage in selling the island.

* US, Canada & Caribbean: www.stkittstravpros.com

Step 2 — Contact Your Market Representative

For personal bookings and program enquiries, agents should reach out to their designated market representative directly. The SKTA has dedicated representatives across all four supported markets to assist travel professionals throughout the program period. The dedicated representative for CANADA is:

* Paul Minich, [email protected] 

Step 3 — Reference the SKY Program at Booking

When booking directly with any participating property, agents should include their IATA number and reference the SKY Program to qualify for program rates and benefits.

Danielle Weekes, Business Development Manager, St. Kitts Tourism Authority, explained: “The SKY Program is our way of saying thank you to the travel professionals who believe in St. Kitts and work tirelessly to share it. We know that when a travel agent experiences this island firsthand through its warmth, its beauty, its character, they become its most powerful advocates.”

Weekes continued: “This program is designed to make that possible, and to ensure that the agents who sell St. Kitts are genuinely rewarded for doing so. We are incredibly excited to welcome our trade partners into this experience and look forward to growing these partnerships throughout 2026 and beyond.”

Go to www.visitstkitts.com for more.