shoptravel launches as Canada’s travel co-pilot, now open for bookings

Describing itself as a “travel co-pilot” rather than “just a booking engine,” Canada’s newest travel platform, shoptravel has officially launched and is now open for bookings across Canada.

Founded by travel industry veteran Frank DeMarinis, shoptravel is built on a simple belief: travel should be inspiring, not overwhelming, and every Canadian deserves a knowledgeable companion from the first spark of an idea to the moment they land, the company said in a release announcing the launch.

In the first phase, which is now live, Canadians can book pre-packaged vacations and hotels through the platform. Additional travel products, services, and features will roll out in the coming weeks as shoptravel continues building toward a full-service travel experience.

Today’s launch marks the first phase of shoptravel’s long-term vision, with additional booking capabilities, AI-powered travel tools, and customer experiences planned for the weeks and months ahead.

Frank DeMarinis, President and CEO, shoptravel, said that: “Canadians deserve a travel platform built for them. I’ve spent my career in this industry, and what I keep coming back to is this: our job isn’t just to help Canadians book travel; it’s to inspire them to take it. shoptravel is your travel co-pilot — real expertise, real people, and a genuine love of travel guiding you the whole way.”

shoptravel is built around four commitments that shape every trip booked on the platform:

• Human-centred service— every interaction feels personal and dependable, with real people and smart tools behind every trip.
• Personal travel companion— more than a place to book, a travel partner that learns what travellers want and offers guidance that evolves with them.
• Transparent value— clear pricing from search to checkout, with no hidden fees and no surprises.
• Curated discovery— handpicked experiences that spark curiosity, for every kind of traveller.

For shoptravel, inspiration is the point. Most travel platforms begin with a search. shoptravel begins with inspiration, meeting Canadians earlier and turning a spark into a real trip. With thoughtful guidance and curated ideas, the co-pilot makes planning feel like part of the fun rather than a chore to get through.

shoptravel pairs over three decades of Canadian travel expertise with technology designed to make travel planning simpler, more inspiring, and more personal. The result is a platform built around the needs of Canadian travellers, supporting them from the first spark of inspiration to the moment they return home.

Go to www.shoptravel.com for more.

A new platform for travel advisors is currently being built and for more, go to https://shoptravelpro.com/

In the photo

shoptravel’s co-founders, Frank and Massimo DeMarinis