Biggart named VP, Global Sales for Armstrong Collective

Carly Biggart has been named Vice President, Global Sales for Armstrong Collective – the parent company of Rocky Mountaineer and Canyon Spirit.
Biggart will Ilead Armstrong Collective’s global sales organization, shaping its strategic direction, aligning regional sales strategies, driving growth across international markets, strengthening relationships with key travel trade partners, and advancing the company’s commercial objectives.
Monique Gomel, Chief Commercial Officer, Armstrong Collective, said: “I am pleased to welcome Carly to lead our global sales team. Carly brings a proven track record of driving sales growth across global markets, along with deep expertise in building high-performing teams and strengthening strategic partnerships. Her leadership will be instrumental as we continue to expand our global footprint and advance our long-term growth strategy.”
Based in Toronto, Biggart brings more than 25 years of global experience across sales, strategy, marketing, and operations.
She most recently served as General Manager, Americas at Hurtigruten Norway, where she led the business across the region and delivered record growth, including significant year-over-year revenue gains. Prior to this, she held senior leadership roles at Motorola Mobility, where she oversaw national sales, marketing, and operations.
Commenting on her appointment, Biggart said: “I’m excited to join Armstrong Collective and help shape the next chapter of growth for such an exceptional portfolio of brands. Throughout my career, I’ve believed that lasting success is built through strong partnerships, shared purpose, and an unwavering focus on the guest experience. I look forward to working alongside our talented global team and our travel advisor and trade partners to strengthen relationships, create new opportunities, and continue inspiring travellers from around the world.”


