Expedia Group checks in with major Vrbo product launch

Expedia Group has announced new partner products and functionalities across its vacation rental brand, Vrbo. With several products already live and a steady drumbeat continuing through 2027, vacation rental partners can tap into new features spanning advertising tools, promotional capabilities, and policy options.

Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, observed: “We are entering into one of the most exciting eras in our vacation rental history at Expedia Group. Our intentional investments across every corner of the business were designed to delight travelers while driving growth for our partners and unlocking the potential Expedia Group’s ecosystem has to offer.”

Designed to drive more demand, highlights of Expedia Group’s Vrbo announcement include:

• Vrbo Sponsored Listings (Live Now): Following a successful pilot with early adopters, Expedia Group launches Vrbo Sponsored Listings globally. The pay-per-booked-night advertising solution offers no upfront risk and helps partners secure premium placement at the top of relevant Vrbo search results.
• New Rates and Promotions: Vrbo partners now have more tools to optimize revenue potential while meeting the needs of the 91% of vacation rental travelers who are influenced by promotions,
• Same-Day Bookings (Live Now): Allows eligible partners to tap into the lucrative market of last-minute travellers by opting in and enabling bookings within 24 hours (before 12pm day of stay).
• Limited Time Offers (Coming Soon): Spotlights and enables greater visibility for participating properties during peak Vrbo-merchandised shopping moments (i.e. Black Friday, Spring Sale).
• Non-refundable Rates (Coming Soon): Allows partners to surface both refundable and lower-priced non-refundable rates on eligible properties, attracting price-conscious demand while preserving high value bookings and profit margin.
• Flexible Cancellation Policies (Live Now): Two new cancellation policies give partners more ways to drive bookings by offering guests the flexibility they expect. Partners can now choose to offer a full refund up to 5 days before check-in, or up to 1 day before check-in.

CLICK HERE for more.