Justin Trudeau will be a headline speaker at WTTC’s Global Summit in Malta

The World Travel & Tourism Council (WTTC) has announced that the Right Honourable Justin Trudeau, the former Prime Minister of Canada, will be a headline speaker at its 26th Global Summit taking place from Oct. 7 to Oct. 9, 2026 at the Mediterranean Conference Centre in Valletta, joining more than 1000 delegates from over 100 countries and over 200 leading travel and tourism CEOs, senior executives and government leaders.

Held under the theme “FUTU[RE]SET”, the Summit will bring together the global travel and tourism community to examine the forces reshaping the sector and explore how innovation, investment, collaboration and leadership can help build a more resilient, sustainable and competitive future.

Trudeau will join a high-level programme featuring influential voices from across the global travel and tourism sector, alongside senior government representatives from around the world. His experience leading a G7 nation and navigating major global challenges will bring a valuable international perspective to discussions around leadership, resilience and cooperation.

WTTC’s latest EIR data shows that global travel and tourism investment exceeded $1 trillion in 2025, growing by 8.5% year-on-year, as the whole sector outperformed the wider global economy and contributed a record $11.6 trillion to world GDP. The findings reinforce the importance of sustained capital investment in driving job creation, destination development, connectivity, and long-term economic growth.

Across three days, leaders will explore some of the most pressing issues facing travel and tourism, including the impact of geopolitical change on global travel, the transformative potential of artificial intelligence and emerging technologies, the future of aviation and connectivity, investment and destination development, and the changing expectations of travellers.

Gloria Guevara, President & CEO, WTTC, said: “We are delighted to welcome the Right Honourable Justin Trudeau to Malta alongside more than 200 of the world’s leading Travel & Tourism CEOs and government leaders. His participation adds another powerful voice to a Summit that will bring together an extraordinary concentration of global leadership to discuss the future of our sector.”

Guevara continued: “For three days, Malta will be at the centre of the global Travel & Tourism conversation. We are grateful to the Government of Malta and the Malta Tourism Authority for their tremendous support in bringing this global gathering to Valletta, and we look forward to showcasing Malta’s remarkable tourism story while working together to shape a more resilient, innovative and sustainable future for our sector.”

Go to www.wttc.org for more.