WestJet, Tim Hortons brewing up a new blend with new partnership

WestJet and Tim Hortons have brewed up a new partnership that sees the two iconic Canadian brands take off on a mission to enhance the travel and coffee drinking experience in the sky.
Starting on Nov. 30, 2026, WestJet guests can enjoy an all-new signature coffee experience onboard with the custom-crafted Tim Hortons Flight Roast — a unique blend specific
ally designed to taste its best at 35,000 feet and created exclusively for this partnership. To make this partnership even more brew-tiful, in 2027, Tims Rewards and WestJet Rewards members who link their accounts will be able to earn WestJet points on all eligible Tim Hortons purchases.
John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer, said that: “Some partnerships just make sense, bringing together WestJet, Canada’s famously welcoming airline with Tim Horton’s, Canada’s favourite coffee is one of them. We’re excited to welcome Tim Hortons and its new Flight Roast blend onboard, giving guests a little taste of home with every cup while reinforcing our ongoing commitment to delivering Canadians with a welcoming experience.”
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, said that: “Since 1964, Tim Hortons has been serving great tasting coffee that Canadians love and we’re excited to bring Tims to the sky. We can’t wait for Flight Roast, a custom blend developed to be enjoyed exclusively for WestJet guests during their flights, to take off. This is just the first sip of something bigger. We’re thrilled to expand our loyalty ecosystem with our WestJet partnership to give Canadians even more value on their Tims runs starting next year.”
In 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts to earn points from both programs when they make eligible purchases at Tim Hortons. Account linking will also unlock exclusive offers and promotions.
Tags: Tim Horton's, WestJet


