Deana Murphy retiring from Sunwing after 24 years with the company

Deana Murphy, Vice President, Trade Sales and Business Development for Sunwing, is retiring after 24 years with the company.

Murphy, who has had a 40-year career in the Canadian travel industry, will retire effective Oct. 16, 2026.

She has been an integral part of Sunwing since its early days, joining the company in 2002 and playing an important role in building and strengthening the company’s relationships with the Canadian travel trade.

Throughout her career, Murphy has been a passionate advocate for travel advisors and has developed longstanding relationships with agency partners and industry colleagues across the country.

Under her leadership, Sunwing Vacations Group’s Sales Team has continued to evolve while maintaining a strong focus on supporting valued agency partners and helping travel advisors grow their businesses.

Marek Andryszak, President, Sunwing Vacations Group, said that: “Deana has built incredibly strong and trusted relationships with the agent and trade communities throughout her career with Sunwing.”

Andryszak continued: “Her dedication and commitment helped build the foundation that has allowed Sunwing to connect with millions of Canadian vacation customers. The impact of her leadership and contributions has been felt across our organization and throughout the travel industry. We sincerely thank her for her extraordinary service and wish her all the very best in her retirement.”

Murphy observed: “I am proud and honoured to have been part of the Sunwing family since its inception in 2002, and it has been a privilege to lead such a talented and dedicated Sales Team.”

She said: “I am incredibly grateful to my colleagues, travel advisors and industry partners for their support and friendship over the years. As I move into this next chapter, I will cherish the relationships and memories that have made my career in this industry so special.”

The process to fill Murphy’s role will begin shortly, with the position expected to be posted in the coming days. Additional information will be shared once a successful candidate has been selected.

Murphy will remain in her role until Oct. 16 to support the team through the transition.

Sunwing Vacations Group sincerely thanks Deana for her leadership, dedication and commitment over more than two decades and congratulates her on an extraordinary career in the Canadian travel industry.