Sunwing Vacations Group focuses on strategy, guest experience at Amplify event
Sunwing Vacations Group set the stage for the upcoming winter season during its annual Amplify leadership summit this week, outlining its “enhanced strategic roadmap designed to drive partner success.”
Amplify brought together leadership across Sunwing Vacations, WestJet Vacations, Vacation Express, and retail partners, and focussed on strengthening cross-brand collaboration, maximizing WestJet Rewards utility, and reinforcing operational excellence for the peak winter months.
Marek Andryszak, President of Sunwing Vacations Group, observed that: “As we gear up for the winter season, our priority is on building on the strengths of our vacation brands, creating more value for Canadian guests and equipping our teams and travel advisor partners for continued success.”
Andryszak continued: “Amplify is an important opportunity to bring our teams together, celebrate our achievements and align on the priorities that will shape the season ahead.”
Highlights from this year’s Amplify leadership event included:
* Strategic business updates from Marek Andryszak, President of Sunwing Vacations Group, outlining the organization’s direction and priorities for the winter season, with an emphasis on strengthening its vacation offerings and competitive position in the Canadian market.
* Highlights from John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer, and Samantha Taylor, WestJet Group Executive Vice-President and Chief Experience Officer, on commercial priorities and the continued focus on delivering a connected, end-to-end guest experience across the WestJet Group’s vacation portfolio.
* Jennifer Callegaro, Director, Marketing, and Patrick Boydell, Marketing Director, explored how the WestJet Rewards loyalty program is creating additional opportunities for guests to earn, redeem and save on their vacations.
* An interactive leadership panel, “The Vacation Hot Seat,” moderated by Marina Piccioni, Gift Card Program Director, featuring Lyne Chayer, Vice-President, Customer Experience & Vacations – Quebec, WestJet Group, alongside representatives from Sunwing Vacations, WestJet Vacations, Vacation Express, SellOffVacations, Groups, and Weddings and Events. The discussion showcased the strengths of each business and opportunities to better serve travellers through cross-brand collaboration.
* Alejandro Vazquez, Senior Director of Key Strategic Accounts at NexusTours, alongside Ruben Gutierrez, highlighted the destination services partner’s role in supporting guests throughout their vacation journey.
* Safa Yamach, Vice-President, Operations Planning and Performance, provided an overview of “Elevate Ops for Winter Season” highlighting the operational improvements that have helped WestJet achieve the top position for on-time performance in North America for five consecutive months, according to Cirium. The session also explored how these improvements are being sustained as the airline prepares for the peak winter travel period, reinforcing its commitment to delivering consistent, reliable service.
* A key theme throughout the event was the continued evolution of the guest experience, supported by closer collaboration across the group’s vacation brands and the integration of additional benefits through WestJet Rewards.
As well, the event underscored the importance of operational readiness and strong destination partnerships as the organization prepares for the busy winter travel period. From the booking process to the in-destination experience, these priorities are intended to support greater consistency and service for guests across the vacation portfolio.
For travel advisors, the focus on enhanced guest experiences, loyalty benefits and operational collaboration reflects Sunwing Vacations Group’s continued commitment to providing the products, value and support needed to meet evolving client expectations.
As the 2026-2027 winter season approaches, Sunwing Vacations Group remains focused on strengthening its vacation offerings and working alongside travel advisor partners to connect more Canadians with memorable vacation experiences.
Go to www.sunwingvacationsgroup.com for more.
