TTAND, NextTrip team up on lead generation initiative

The Travel Agent Next Door is entering into a joint venture with NextTrip, Inc.– a technology-forward travel and media company.

TTAND will fulfill leads provided by NextTrip Inc. through its Lead Generation Program to its agent partners across Canada.

Flemming Friisdahl, TTAND CEO, said: “We are excited about this new opportunity.  NextTrip will generate travel inquiries through its streaming media and related marketing channels, while TTAND will provide a dedicated team of travel advisors and end-to-end fulfillment. This will bring incremental business for our agent partners in our Lead program and of course to our supplier partners.”

Under the agreement, Canadian consumers responding to NextTrip campaigns will be directed to a dedicated JOURNYGO Travel website or telephone service and connected with TTAND advisors trained to support the program for both individual travelers and groups.

Friisdahl explained: “JOURNY TV will provide specialized programming and travel offers tailored to the interests and aspirations of Canadians.  Potential segments include destination weddings, golf, cruise, luxury and adventure travel.”

Brad Miron, Vice President of Strategic Partnerships at The Travel Agent Next Door, said: “Our role is to help turn travel interest into a well-serviced travel experience. With advisors in every province, we can connect Canadian travelers with local expertise while supporting Canadian-owned businesses in their communities. By bringing together our advisor network, supplier relationships and operational capabilities with JOURNY’s content and audience, we see an opportunity to create incremental business for our advisors, supplier partners and NextTrip.”

The NextTrip portfolio includes JOURNY TV – a free, ad supported streaming television network and travel entertainment channel featuring all travel content.

In Canada, consumers can find JOURNY TV on the Samsung TV Plus, LG Smart TVs, Roku, Apple IOS, and JOURNY TV YouTube and on the JOURNY website.     JOURNY TV currently sees roughly 1.3 million minutes watched per month from Canada.

The program is expected to launch in December.