Air Canada Vacations launches Creator Collective

Air Canada Vacations is championing Canada’s next generation of travel storytellers with the launch of Creator Collective — a new ambassador program inviting emerging Canadian travel content creators to grow their communities and inspire others through authentic, original travel stories.

Five emerging Canadian creators will join a year-long ambassador program designed to help them grow their audience and unlock monthly travel rewards, with the program’s highest-performing creator earning 100,000 Aeroplan points based on performance.

Applications will open for two weeks from Oct. 28 to Nov. 10, 2026, and can be submitted through the Air Canada Vacations Creator Collective website. Five selected creators will become the inaugural members of Air Canada Vacations Creator Collective over a one-year term, sharing their travel journeys and showcasing how travel can broaden perspectives, spark connection and create lasting memories.

Selma Filali, Senior Director, Marketing & Digital at Air Canada Vacations, explained that: “The Creator Collective is about celebrating authentic travel stories. We’re looking for creators who capture more than just the destination. We want them to showcase the moments, experiences, and personal transformations that travel makes possible. We look forward to seeing travel through their lens and sharing those stories with Canadians.”

Open to Canadian creators with fewer than 50,000 followers who meet the application criteria and have upcoming travel plans, members will create content in their own voice throughout the year while gaining access to a camera, travel gear, monthly eGift card rewards for meeting program deliverables, and collaboration opportunities.

Selected creators will receive:

• *An Insta360 X6 camera to capture their travel moments
• A Heys Puffer Travel Tote to accompany creators on their travel adventures
• Monthly Air Canada eGift Cards, subject to meeting program deliverables
• Collaboration and exposure opportunities with Air Canada Vacations
• The opportunity for the program’s highest-performing creator, as measured by cumulative content performance, to earn 100,000 Aeroplan points

Eligible creators can apply from Oct. 28 to Nov. 10, 2026, at www.creatorcollective.aircanadavacations.com.

Applicants will be asked to complete an online form during the entry period.