Collette strengthens trade partnerships with appointment of Amanda Fletcher

Collette has appointed Amanda Fletcher as Growth Marketing Manager – Partnerships, Canada, strengthening its focus on travel advisor and partner growth across the Canadian market.

Fletcher brings more than 10 years of marketing and business development experience, including five years with CAA Niagara, as a Manager of Marketing & Brand and later as Director of Marketing & Business Development.

During her time with CAA Niagara, she led marketing across travel and travel insurance, with a focus on member engagement, loyalty, retention and growth.

As well, Fletcher also represented CAA Niagara nationally on the CAA Travel Marketing Committee and Member Benefits Taskforce, giving her firsthand insight into CAA, Canadian travellers and the broader travel trade.

Collette’s Christian Leibl-Cote said: “Amanda brings a valuable combination of Canadian travel industry knowledge, partner experience and a strong understanding of what drives growth. Her perspective will help us strengthen our relationships across the Canadian travel trade and create new opportunities for Collette and our partners to grow together.”

In her new role, Fletcher will focus on developing marketing strategies with Collette’s consortia, host agency and key partner relationships, working closely with Business Development to support shared goals and growth opportunities. She will also draw on advisor engagement, partner performance, and market insights to identify opportunities and strengthen partner initiatives.