When the world gets complicated, people want a professional in their corner

In a wide-ranging conversation with Canadian Travel Press, Trevello Travel Group’s CEO, Zeina Gedeon pointed out that: “When things are uncertain, that’s exactly when advisors show what they’re worth. Clients don’t need more noise. They need someone who will give it to them straight.”

Trevello Travel Group’s boss continued: “Think about what a traveller is up against today. Endless reviews, videos, opinions and options, and somehow, they feel less sure than ever. What they really want is someone they trust to say, this trip, at this point in your life, is the right one. That’s what a good advisor does.”

And as Gedeon sees it, Trevello’s job “is to make sure advisors have the information and the supplier relationships to move fast.” In fact, she told CTP that: “If this year has taught me anything, it’s that disruption doesn’t have to mean lost business, as long as you move quickly and you move together.”

For the full story, check out the Nov. 9, 2026 issue of CANADIAN TRAVEL PRESS.