Icelandair now offers passengers the option of booking their next transatlantic flight through Facebook Messenger.

Available 24/7, officials say the Facebook Messenger Stopover Bot makes it easier than ever to book an Icelandair stopover by bringing the point of sale directly to the customer, allowing passengers to book flights directly from Facebook Messenger.

Guðmundur Óskarsson, director of marketing and business development at Icelandair, commented, “We want to constantly improve the travel eco system for consumers, starting from the very beginning of their booking experience. Placing Icelandair ahead of the game and making flight bookings available through Facebook Messenger marks our commitment to Icelandair customers. We know what platforms our customers use and want to embrace new ways to communicate and offer valuable interactions with them in that space. Through this thinking we hope to position ourselves as more than just an airline, but as a software company and the launch of the Stopover Bot is another step towards our aim of customers being able to book a flight anywhere at any time.”

For more information, visit http://www.icelandair.us/messenger-bot.