A BLIP ON THE RADAR
Despite a late summer stall, global hotel bookings for business travel increased by 4.4% over last year in September, according to data released today by Pegasus Solutions. In August, the industry saw a bit of a slowdown with bookings for the channel below prior year by 1.5%; however, September\’s booking values sustained the year-to-date pace of 3% over 2012.
Average daily rates (ADR) remained a key contributing factor for business travel revenue driven to hotels from the global distribution systems (GDSs). Globally, they edged past prior year by 0.3% in September, inching to 0.6% year-to-date. The net result was revenue growth of 4.5% over 2012.
David Millili, chief executive officer of Pegasus Solutions, noted that: \”Given the economic uncertainties many regions faced in September, like the looming government shutdown in the US, this data is even more convincing of the travel market\’s resiliency. There will always be a compelling need for business to be done through in-person connections with prospects, clients and vendors. It\’s a question not just of efficiency, but of effectiveness.\”
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