A Brand New Malta For Meetings, Incentives

Visit Malta is launching Incentives and Meetings in order to focus on the continuing development of significant MICE business opportunities that the destination has enjoyed over the years.

Having undertaken considerable research within the international market during the past two years, Visit Malta has emerged and proven to be a powerful brand which led to this month’s rebrand of Conventions Malta as Visit Malta Incentives and Meetings.

The rebranding came as part of a strategy of the Malta Tourism Authority to have one brand.

The extensive research has resulted in a new creative campaign which will reflect the aims and the unique selling points for the MICE product in the Maltese Islands.