Tourisme Montréal and the Mexico Tourism Board have signed a memorandum of understanding (MoU). The signing took place while a number of representatives from Montréal’s business sector were on a trade mission to Mexico City.
Yves Lalumière, president and CEO of Tourisme Montréal, said:
“Tourism is a major driver of economic and social development for both Quebec and Mexico. Today, we are confirming our desire to increase bilateral trade and support growth in the tourism industry, for which the outlook is very promising. This agreement is very good news for both organizations.”
In 2017, the number of tourists coming to Montréal from Mexico increased by 50% over 2016, reaching 82,000 in all.
Tourisme Montréal expects a 15% gain in 2018, for a total of 95,000 Mexican tourists coming to the city.
Under the agreement, the two tourism bureaus have agreed to collaborate on initiatives to increase tourism in both cities while promoting dialogue between their respective tourism industries.
The organizations will also share informationsuch as performance indicators, statistics, tourist welcome strategies and technology solutionsto improve their respective work methods.
Go to https://www.mtl.org .