Tour Operators

A Little Incentive For Groups From Ottawa Tourism

Ottawa Tourism has launched a program for tour operators to incentivize new bookings in Ottawa.

Upon registering for Ottawa VIP (“Visitor Inspiration Program”), tour operators receive a box of local gifts to share with tour participants, elevating the in-destination experience and showcasing more of our local culture.

This incentive program is paired with a $35 credit per room night to be used on a qualified tour operator’s next visit to Ottawa, further encouraging more travel trade business. Ottawa VIP has been created as a multi-year incentive program, with the $35 credit being offered until December 1, 2023.

Michael Crockatt, President and CEO of Ottawa Tourism, said: “Group travel is an important segment of Ottawa’s tourism mix, and innovative ideas like Ottawa VIP will help us regain market share in this space as all destinations rebuild from the pandemic-years.”

Crockatt continued: “We know visitors are seeking personal connections to the destinations they visit, so our Travel Trade team is constantly looking for ways to elevate the Ottawa experience, show off our beautiful city, and foster relationships with operators that bring visitors back year after year.”

Ottawa VIP launched June 5, 2023. Tour operators interested in taking part in this opportunity can register on the Ottawa VIP webpage by Dec. 1, 2023 and may spend the $35/ room night credit at participating attractions or hotels by May 31, 2024, with credits rolling over to upcoming visits, with the ability to earn and use credits multiple times throughout the duration of the program.

In addition to the credit, gifts for participants include either one small gift for each person or 3-4 medium gifts that can be raffled. All gifts are locally sourced such as chocolates, maple products, wellness soaps, locally-made Indigenous products, and more.

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