A RENOVATION WITH STYLE

Aqua Hospitality has unveiled the newly renovated Park Shore Waikiki following its $10.7 million enhancement program.
Elizabeth Churchill, senior vice president of sales and marketing, said: \”This historic property has been completely transformed into a chic getaway that caters to the needs of today\’s traveller. The hotel is modern and relaxed, perfectly complementing its idyllic location across from the famous white sands of Waikiki Beach.\”
To launch the property, Aqua has tapped into the hotel\’s fun and stylish personality to generate buzz and engage its customers across a multitude of media channels. Using the hashtag #FindAloha to tie in all the marketing initiatives, this creative and interactive approach includes programs with Facebook, Instagram and even a Pandora radio channel that includes popular Hawaiian artists such as Auntie Genoa Keawe, Kealii Reichel, Israel Kamakawiwoole, Don Ho, Gabby Pahinui, Brothers Cazimero and Na Leo Pilimehana.
Said Churchill: \”Aqua has a diverse customer base so our goal is to speak to each customer on a personal level through the medium that best suits their personality. Our approach not only allows us to showcase the property\’s unique attributes, but also enables customers to be a part of the Aqua experience, even when they can\’t travel to Hawaii.\”
Park Shore Waikiki\’s enhancement project included a top to bottom transformation of the lobby, guest rooms and outdoor areas.
Go to http://www.aquahospitality.com for additional information.