The Saint Lucia Tourism Authority (SLTA) is inviting travel agents to participate in the recently launched Saint Lucia Summer of Discovery promotion with a chance to win US$1,000.
Agents must first complete the Saint Lucia expert program (edu.recommend.com/saintlucia), then record bookings made between June 1 and Sept. 30 and have clients hashtag the agency name for special prizes and extras.
The Summer of Discovery is the island’s biggest and most interactive summer promotion ever. The promotion allows one visitor the chance to win US$10,000 when vacationing in Saint Lucia this summer. The premise is for people to visit and engage with 25 iconic sites and attractions chosen by the Saint Lucia Tourism Authority to showcase the island in the areas of Family, Adventure, Dive, Health & Wellness, Romance, and Culinary. The promotion also offers savings of up to 65% off at participating hotels. Many hotels island-wide are also offering special packages and offers for the summer and fall.
In addition, the promotion features the new “Holiday Travel Guarantee,” a unique marketing tool that has been adopted by a number of properties on island, where guests will not forfeit their vacation as a result of adverse weather, but be allowed to defer their holiday to a later date.
To participate in the Summer of Discovery promotion, visitors must follow @travelsaintlucia on their Instagram and Facebook feeds; visit a minimum of five out of the 25 pre-defined locations; and capture a selfie at each location. The photos must be posted with the hashtag #summerofdiscovery as well as the hashtag for each location with location-specific hashtags found on the premises. Participants must then tag @travelsaintlucia in the photo to be entered. One of the selfies must be at the property where the guest is staying. For every location-based selfie posted beyond the five minimum, participants will receive an additional entry in the sweepstakes.
The promotion runs until Sept. 30 with the draw scheduled for Oct. 8.