A Turning Point For Tourism

It was all about looking ahead at the recent meeting of the UNWTO Executive Council. The meeting came at a pivotal point for the tourism industry as it looks to move ahead to a more sustainable, inclusive and resilient future.

Tourism is united and determined like never before, and UNWTO is guiding it forward, with inclusivity and sustainability at the very heart of all our work

UNWTO Secretary-General Zurab Pololikashvili said: “We have faced up to a triple crisis: an ongoing pandemic, a climate emergency and now the return of war in Europe.”

He stressed that “tourism is united and determined like never before, and UNWTO is guiding it forward, with inclusivity and sustainability at the very heart of all our work”.

In his report to members on achievements since the previous Council meeting six months ago, the Secretary-General illustrated how UNWTO is seizing tourism’s unprecedented relevance, including within the United Nations, in national recovery and growth plans and within the wider public and media conversation.

UNWTO laid out its plans to keep advancing the priorities around fostering sustainability, promoting tourism jobs and education, growing tourism investments and accelerating its digital transformation.