‘Above and Beyond’ with Holland America
To help make booking Holland America Line (HAL) cruises even easier, HAL has launched a new “Above and Beyond” promotional program that features exceptional savings for guests and special incentives and sales support for travel agents.
Agents booking an “Above and Beyond” promotional fare for an ocean-view stateroom or above on select June-December 2014 departures can take advantage of several special values. First, select Europe cruises receive a complimentary Signature Beverage Package while other 2014 cruises to most other destinations and Land + Sea Journeys to Alaska and the Yukon receive an onboard spending credit of up to $400 per stateroom.
All “Above and Beyond” promotional bookings will also receive up to 10% savings on select summer shore excursions when booked by Feb. 28; free or reduced third and fourth fares; and reduced deposits of 50% off the normal deposit rate.
“We listened carefully to our travel agent partners and they told us that promotions featuring significant incentives make it easier for them to book clients,” said Richard Meadows, executive vice-president, marketing, sales and guest programs for Holland America. “The ‘Above and Beyond’ program was built with this feedback in mind and covers almost anywhere their clients may want to go so agents can get 2014 off to a great sales start.
“To make the components of ‘Above and Beyond’ easy to understand and promote, we’ve created handy marketing materials and have our entire sales team engaged to help travel partners create opportunities,” added Meadows.
The program is supported with special “Above and Beyond” consumer communications including a press release, direct mail and e-mail, as well as an array of online promotional and sales tools that are easily available in the Travel Agent Headquarters portal accessed via http://www.hollandamerica.com . The tools include customizable “Build Your Own” e-mails, personalized PDF flyers and web banner ads.
During the promotion, agents can conveniently book their clients using POLAR online, where they can make a reservation in a few easy steps, including booking and managing groups.
