Accor is celebrating the opening of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana.
Located in high-energy, dynamic and socially vibrant destinations including Berlin, Bangkok, Singapore, St. Petersburg, Vienna and now Havana, SO/ hotels are the places to see and to be seen. SO/ Paseo del Prado La Habana will showcase the brand’s have-it-all lifestyle of rebellious luxury at its new residence in one of the most emblematic neighbourhoods of Cuba’s capital city.
Heather McCrory, CEO, Accor North & Central America, said, “SO/ is one of the most high-energy, fashionable and edgy brands within Accor’s luxury portfolio, combining the vibrant energy of the locale, energizing entertainment and creative food and beverage experiences with modern luxury service. Avant-garde design and fashion are also at the heart of the SO/ brand, and the new hotel in Havana will be a welcomed and exciting addition to our fast-growing network.”
SO/ Paseo del Prado La Habana is located at the intersection of Paseo del Prado and Malecón, just a one minute walk from Habana Vieja (Old Havana), a World Heritage Site filled with ancient monuments, forts, churches and palaces. A seven-minute walk takes guests to Central Park and the Gran Teatro de la Habana, while a stroll along the Malecón boardwalk to the El Vedado district provides a glimpse into the city’s wide avenues, aristocratic villas and ubiquitous 1950s American-series cars.
It is the ninth property in the SO/ portfolio, which includes the recent additions of SO/ Auckland, SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg. With an ambitious plan to expand its global footprint over the next few years, SO/ is one of the fastest growing brands in the luxury portfolio of Accor.
New SO/ properties in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos are scheduled to open over the coming years.