Achieving A Breakthrough


Genares, the reservations technology provider serving hotels worldwide, has achieved a technology milestone that offers multiple benefits to its clients. Genares has completed its direct connectivity interface to the Sabre Global Distribution System (GDS).

Ursula Rhode, COO of Genares, said: “We no longer have to rely on the traditional system of using third-party switches to connect to Sabre. Genares has climbed to the top of the technology ladder in our industry. We now offer a state-of-the-art, seamless environment with significant new advantages for our clients around the globe.”

The new interface with Sabre brings critical improvements for clients of Genares including faster, more streamlined communication with the GDS; real-time rates and availability from the Genares reservations system; speedier roll-out of enhancements and updates; better inventory control; and potentially reduced costs.

Rhode noted: “We are constantly monitoring technology advancements and quickly incorporating them in order to provide our clients the most sophisticated options and services. When we can offer something as critical as direct connectivity with a player as big as Sabre, it’s a win win for everyone, as well as a competitive advantage.”

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