ACTA has unveiled details of what it’s describing as an “enhanced partnership” with Air Canada. The new partnership will see the two organizations working together to develop a robust Learning Management System designed for the agency community.
The Learning Management System will provide agencies across Canada with the ability to learn and gain accreditation on Air Canada products and services as Air Canada experts.
Under the new agreement, ACTA and Air Canada will work closely on various travel industry initiatives delivered through the ACTA Learning Campus, Industry Events and Publications; together, they will also provide product training to as many as 2,000 ACTA member organizations.
Duncan Bureau, vice-president, global sales for Air Canada, said: “This partnership is about an ongoing commitment to our agency partners. ACTA is a great organization and represents its membership very well so they were a natural fit for what we wanted to achieve. We at Air Canada are very passionate about the industry and we want to make the investment in our existing partners who share our passion, as well as those who are considering the field of travel and tourism through education. This really is a starting point that we intend to grow and evolve.”
ACTA’s president and COO, David McCaig commented: “We are pleased that ACTA and Air Canada are entering this new relationship. Air Canada is a leader and must remain a key supporter of the travel agency industry. We are pleased that Air Canada is taking the initiative to provide education to travel agents.”
Through the program, Air Canada will be providing ACTA travel agents more access and extensive training on its products and services as well general information to support the aviation industry. Travel Agents can more easily equip themselves with the information that best meets their individual needs.
Said McCaig: “The airline industry is constantly evolving and it is critical for our members to have access to relevant and up to date content and education. With the new partnership, our members will have the opportunity to be better connected to Air Canada and be able to offer clients a more meaningful consult and thorough support when travelling.”
Seen in the photo, from l to r, are Air Canada’s Duncan Bureau and ACTA’s David McCaig