In a message to all ACTA members, president, Wendy Paradis unveiled details of the association’s new organizational structure.
Paradis observed in her message that:
“The future presents both great opportunity and challenges for the travel agency community and that as your association we are committed to our leadership role in advocacy, education, promoting your value, and connecting you to valuable business resources.”
Since taking on the role of president in May of 2016, Paradis has be reviewing ACTA’s organizational structure in order to evaluate whether it puts ACTA in the best position to tackle the opportunities and challenges that face today’s Travel Agencies.
The review took place with the full support of the association’s board of directors and the move to restructure ACTA is designed to:
- Better serve its members across the country.
- Be better positioned to make significant progress on its strategic priorities.
- To simplify and clarify roles and responsibilities.
The key changes include a transition to four key functional groups led by a member of ACTA’s senior management team designed to strengthen the association’s position and commitment to the strategic priorities, with functional groups including:
- Vice President, Advocacy and Member Relations — Heather Craig-Peddie
- Director, Education and Certification — Christine Chilton
- Director, Marketing, Communication, Partnerships — Marco Pozzobon
- Director, Membership – A newly created position
Under the new structure ACTA is allocating more resources to the association’s advocacy efforts with the appointment of a vice president of advocacy and member relations.
By recruiting a director of membership, ACTA will welcome a new member to their senior management team.
The director of membership will play an integral role in the management of ACTA’s larger national and group accounts enabling ACTA’s membership managers to focus on supporting the members in their territory through advocacy, education, promoting your value, and connecting you to valuable business resources.
The new territories are Western Canada, Quebec and Eastern Canada, staffed by full-time dedicated employees. Membership managers will also lead the regional councils within their respective territories.
These organizational changes will have no impact on the Provincial Regional Councils or the makeup of ACTA’s board of directors.