Air Canada Vacations (AVC) has announced two new senior team appointments – Amr Younes moves into to the new position of vice-president, Air Canada Vacations Sales, effectively immediately, while George Platanitis will be joining the team, effective Jan. 2, 2015, in the capacity of vice-president, Marketing and E-commerce.
Both executive roles report to Eamonn Ferrin, president and COO of Air Canada Vacations.
Younes – a seasoned travel and tourism industry executive – is charged with driving more leisure sales for the ACV brand. In his new role, he will work with the Air Canada Vacations sales teams across Canada to create a more unified approach with independent travel agencies and national travel agency accounts, leveraging the revamped ACV & ME Loyalty Program.
When Younes joined Air Canada Vacations in June 2013 as vice-president, Independent Travel and Cruise, he brought with him over 20 years of experience in the travel and tourism industry. His previous experience leading the national sales team at Thomas Cook, combined with his knowledge of Air Canada Vacations’ products makes him the perfect candidate to take on this new challenge.
Platanitis, who joins the executive team in January, has over 20 years of in-depth marketing experience. He is currently director, Business Development & Travel Partnerships at Air Canada, where he has been for the last three years. Previous to this, George held the position of general manager at Aeroplan for six years.
This role will see Platanitis leading the consolidation of leisure content from Air Canada over to Air Canada Vacations, including responsibility for hotel, car and insurance partnerships. In addition, he will oversee Partnership and E-Commerce activities for Air Canada Vacations to ensure maximum exposure to the Air Canada family. In his capacity, he will also be working very closely with his e-commerce colleagues at Air Canada to promote a broader range of leisure products and significantly increase sales in both Air Canada Vacations and Air Canada channels.