ACV launches largest advertising campaign ever

Air Canada Vacations (ACV) has launched a major new advertising campaign designed to entice travellers to book early. The campaign will run throughout September in Montreal, Toronto, Calgary and Vancouver and will be delivered across a variety of marketing platforms including TV, radio, out of home, print and online. The ads depict an inviting beach combined with a short message reminding what happens when you wait to book your dream vacation, for instance, “Don’t get stuck travelling to ‘ranoutoftime.’ Book early.””The most popular destinations, resorts, and departure dates sell out quickly. The new witty campaign aims specifically at reminding travellers of the consequences of booking late,”says Nino Montagnese, VP Sales and Marketing. Booking an Air Canada Vacations by Oct. 31 will also save travellers money, getting a $200 rebate p.p. as well as the tour operator’s PriceGuard guarantee. (