Aerial Communications named Canadian PR agency for Spring Hotels Group
Aerial Communications Group has been named Canadian Public Relations Agency of Record for Spring Hotels, an independent collection of six hotels in Tenerife, Spain.
The appointment comes following Air Canada’s recent announcement of new non-stop service from both Toronto and Montreal to Tenerife beginning as of Oct. 25, 2026. The new routes make the Canary Islands more accessible than ever, positioning Tenerife as a compelling alternative to traditional winter sun destinations for Canadians seeking sunshine, culture and a European escape during the colder months.
Naomi Strasser, President, Aerial Communications Group, said that: “Canadians have a deep affinity for Europe, but when we think about a European getaway, winter sunshine isn’t necessarily the first thing that comes to mind,” “Tenerife has the power to change that perception.”
Strasser continued: “With new direct air service making the island more accessible than ever, Canadians are poised to discover a side of Europe they may not realize exists — one with year-round sunshine, beaches, gastronomy, outdoor adventure and warm, distinctive hospitality.”
And, she pointed out “this is where Spring Hotels really shines. With its collection of resort properties and outstanding hospitality, we see an incredible opportunity to put Spring Hotels – and The Canary Islands – firmly on the map for Canadian travellers looking for a very different kind of winter sun escape.”
Spring Hotels continues to build on its strong presence in Tenerife, with ongoing investment and growth across its portfolio. Its collection includes six distinct hotels across Playa de las Américas and Los Cristianos, ranging from sophisticated boutique hotels to lively family resorts and adults-only offerings. Together, they offer a contemporary take on the classic European beach holiday, with experiences centred around wellness, gastronomy, active leisure and meaningful connections to the destination.
The portfolio comprises Mediterranean Palace, the group’s five-star property offering something for everyone, Sir Anthony Hotel, Cleopatra Palace, Arona Gran Hotel & UP!; an adults-only property, Spring Hotel Vulcano & UP!, and Spring Hotel Bitácora & UP! which combines a family-focused resort with a dedicated adults-only rooftop experience.
Headquartered in Tenerife with nearly 40 years of hospitality experience, Spring Hotels is deeply rooted in the island, with a commitment to responsible tourism that includes supporting local producers and prioritizing locally sourced, kilometre-zero products wherever possible.
Joanne Robinson, Chief Sales Officer, Spring Hotels Group, said: “We’re excited to partner with Aerial Communications Group as we introduce Spring Hotels to the Canadian market. The launch of direct flights from Canada marks an important milestone for Spring Hotels and we believe Canadian travellers will appreciate the diversity of experiences our hotels and Tenerife offer, from relaxed beachfront escapes and wellness-focused stays to family holidays and active adventures.”
