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Aeroplan Transforming To Be Bigger, Better


Building on previously announced plans, Aimia Inc., parent company of Aeroplan, has unveiled further details of the future the Aeroplan program, focused on three pillars – offering increased flexibility, delivering leading value and improving the member experience.

Recently appointed Aimia chief executive officer, Jeremy Rabe (pictured), commented on the future of the program, “The value Aeroplan already delivers to members is unmatched in the Canadian travel loyalty rewards industry. In transforming Aeroplan to be the best travel loyalty program in Canada, we will maintain our differentiation on exceptional value and deliver a more flexible and enhanced experience for our engaged base of five million members. Given our strong assets and unparalleled purchasing power, Aeroplan has an incredible opportunity ahead to capitalize on the growing travel market.”

Canadians love to travel and are travelling more often. Seventy-two per cent of Aeroplan members surveyed reported that expanding redemptions to any airline would be a “big improvement” to the program. Aeroplan’s offering will respond to Canadians’ demand to travel more often with more airlines by expanding the broad reach of destinations currently offered through Aeroplan beginning July 2020.

“We are strengthening our air offering and beginning July 2020, Aeroplan members will be able to choose any seat on any airline, anywhere at any time, bringing them closer to their travel ambitions, whether that be a sunny getaway, spending time with friends abroad or exploring the world,” said Rabe.

Aeroplan is also introducing greater flexibility through the introduction of a unique points transfer program with Kaligo Solutions in July 2020. This strategic partnership will allow members to convert their Aeroplan miles into close to 20 airline frequent flyer programs covering all major airline alliances, along with numerous hotel loyalty programs. As a result, members will be able to select economy, business and first class reward seats on a wider selection of global airlines and also access thousands of premium hotel rooms across the world.

While flight rewards will continue to be a core differentiator for Aeroplan, the program will expand its redemption options for a variety of other travel, leisure and entertainment experiences, including concerts, spas, private jets and more.

“Our members have told us that the value of their Aeroplan miles is critical to them,” added Rabe. “That’s why come July 2020, we’re committed to continuing to offer our members great value on flight rewards.”

The following round-trip flights will be offered beginning at the following Aeroplan Miles: North American short-haul: 15,000; North American long-haul: 25,000; Mexico and Caribbean: 40,000; Europe: 60,000; Asia: 75,000.

“These mileage levels are the same that we provide our members today. Together, these destinations represent close to 95% of flight redemptions through the Aeroplan program.”

Starting this September, Aeroplan will also introduce a new online travel booking tool. In addition to redeeming their Aeroplan miles for flights and cars, members will be able to rent a car or book a stay at one of 250,000 hotels world-wide using cash. With each reservation paid for in cash, members will earn Aeroplan miles.


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