Agents Can Learn And Win At Jamaica Workshop Series

To celebrate travel agents, the Jamaica Tourist Board (JTB) has partnered with the Association of Canadian Travel Agencies (ACTA) to offer a free Business Building Workshop series for travel agents from May 9 to May 11, with special daily prize giveaways from Royalton Negril Resort, DeCameron Club Caribbean and Secrets St. James Resort.

The Business Building Workshop series comprises three, hour-long virtual professional development sessions hosted by travel industry expert and TV host Sandra McLemore. As the founder and CEO of Travel Marketing Media Inc., McLemore is an experienced business coach who has helped more than 42,000 travel industry professionals succeed in their careers.

Hosted on May 9, 10 and 11 from 2 to 3 p.m. EDT, each unique workshop session is designed to provide advisors with actionable tactics to implement in their business right away. Retail agents will gain valuable knowledge on how to streamline their business operations, attract new clients and increase revenue.

Agents participating in the workshops will also be invited to enter a special daily prize giveaway for a chance to experience Jamaica in person at one of the island’s top resorts.

Following each educational seminar, one winning attendee will receive an all-inclusive, three-night stay for two from one of three prize partners: Royalton Negril Resort, DeCameron Club Caribbean and Secrets St. James Resort.

Angella Bennett, JTB Regional Director, Canada, said: “At the Jamaica Tourist Board, we strongly believe in supporting our Canadian travel partners by investing directly in their business.”

Bennett continued: “While we celebrate agents year-round, we are proud to host this expert-led workshop series and prize giveaway in honour of Travel Advisor Day this month. We hope the seminars provide agents with the practical strategies and take-home tools they need to succeed in an increasingly competitive market.”

Day One: Planning Fees for Travel Advisors: Everything you need to know

Tuesday, May 9; 2:00 to 3:00 p.m. EDT

Given the disruptions in the travel industry over the last three years, many individual agents and larger agencies have rushed to implement fees as part of their business. This session will include detailed information on how agents can start implementing fees, how to communicate these fees to new and existing clients and strategies to help navigate this delicate issue.

Prize: Three-night all-inclusive stay for two at Royalton Negril Resort

Day Two: Removing the noise and overwhelm to make space for new leads

Wednesday, May 10; 2:00 to 3:00 p.m. EDT

Working in the travel industry can be overwhelming, with many agents finding they have too much to do and not enough time in the day. For agents struggling with disorganization and poor time management, this session will cover five tactics to remove the noise and overwhelm and make space for new leads. Agents will leave the workshop with helpful strategies to get focused, reduce stress and be more intentional in their travel business.

Prize: Three-night all-inclusive stay for two at DeCameron Club Caribbean

Day Three: Generating new leads for your business

Thursday, May 11; 2:00 to 3:00 p.m. EDT

In this session, McLemore will talk about the most common ways that profitable travel advisors find leads and what steps to take to attract a consistent stream of new clients. This workshop will help participants identify the most effective lead-generating tactics for their business and provide guidance on how to implement these strategies that same day.

Prize: Three-night all-inclusive stay for two at Secrets St. James Resort

Go to to register.